As described in this Privacy Policy, Payless values our customers and respects their privacy. In this policy we use 'we' to mean Payless, Inc. We are part of Payless, Inc., details of the other members of the group can be found here.

By visiting any part of our web sites (the "site"), you consent to the policies and practices described in this Privacy Policy and the Terms & Conditions of our sites, which are incorporated herein by reference. Information regarding the use of our Mobile SMS/MMS programs can be found here.







  • We collect information from our interactions with you, other customers and other parties to help us provide an enhanced shopping experience.

  • We seek to provide products, services, and valuable offers to you and your family through the information gathered.

  • We secure your information to ensure confidentiality and integrity of your data.

  • We offer you choices about the way your personal information is collected and used.

  • If you have any questions or comments about any content please contact us.

As described in this Privacy Policy, we do share your personal information with our affiliates and certain third parties who provide services on our behalf. Please see below for the full Policy details or use the quick links above for specific topics.



When you register for one of our programs in-store, online or through our mobile application, or purchase products from us online, we collect information such as:

  • your name

  • email

  • birth month and day

  • postal address

  • phone number

  • billing and credit card information

  • product preferences

You may also provide personal information when you post reviews, send us feedback or provide other user generated content at our site. We may from time to time use your postings or reviews to be placed on other areas of our site.

You may choose not to provide certain information, but choosing to do so may prevent you from being able to take advantage of many of Payless' programs. We do not sell or rent your name or personal information for use by any outside companies or third parties.



If you apply to work with us, we will use the information you supply to process your application and to gather recruitment statistics. Payless may transfer your information outside of your home country and to other companies during the application process. Your personal information will be maintained in accordance with our records retention guidelines. If you have any questions please contact us.



We may collect additional information about you from our joint marketing partners or from unrelated third parties. We may collect demographic & behavioral information, and we may use mailing lists from third parties. We also maintain a record of your product interests and the purchases you make in-store, online or through our mobile application.


DATA WE COLLECT THROUGH TECHNOLOGY Online through your Web Browser

We use computer "cookies" to make your shopping experience more efficient, convenient and personalized. By using the site you consent to our use of cookies.

Whenever you browse our site, we automatically receive and record information such as:

your IP addressbrowser typedomain namespecific web pages you click

This data may also be used in communications, such as our annual report, but we do not identify individuals in these communications. Cookies should not contain personal data other than your IP address and is not required for you to browse our site. Cookies allow you to take full advantage of some of our site's features, and we recommend that you leave them turned on. To learn more about cookies and how to use them visit the Help portion of your internet browser.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google") to collect certain information relating to your use of the Services. Google Analytics uses “cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as

In-Store Cameras

We use in-store cameras for security and operational purposes.

Geo-Location Data

We may capture and record certain information regarding your location and use (also known as “Geo-Location" or "Location-Data") through your store purchase and online or mobile site interactions. This allows us provide you with the services or functionality offered by our programs.

We may link your Geo-Location to other information that you provide to us or that may be accessed in connection with your use of our programs or sites. Our ability to offer certain functionality through our online or mobile application is based on your use and acceptance, which may include associated information to third-parties. Please reference our Terms & Conditions for more information on the use of our specific programs.



We may use how you browse and shop in order to show you advertisements that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by us. To learn more about interest-based advertisements visit the Digital Advertising Alliance and the Network Advertising Initiative websites ( and

What is "Do Not Track"? Do Not Track (DNT) is a privacy preference that users can set in their web browsers. DNT is a simple way for users to inform websites that they do not want certain information to be collected.

When you turn on DNT in your browser, we no longer have visibility to the sites you visit after you have left We still know the site you were visiting immediately before you came to and we will continue to track the parts of our site which you visit, including information about your checkout. However, when you turn on DNT in your browser, we stop collecting information about your recent visits to websites that have integrated our buttons or widgets. We stop collecting the unique browser cookie that links your browser to visits to these websites for tailoring suggestions or ads.



We may also use third party companies to place advertising on other online sites. These advertising companies collect information about your visits to our site or interaction with our email through the use of tracking tools such as tags, pixel tracking and cookies, and your online activity at other sites.

These tools allow them to use information about your visits to help us serve you better. We also use web beacons to review how visitors navigate our site or interact with our email advertising. If you would like more information about this practice, and your choices and they relate to this practice, please contact us.



Our primary purpose for collecting personal information is for us to provide you with a secure, efficient and beneficial shopping experience.

We may use your personal information for orders to:

  • process and fulfill an order

  • notify you of order status

  • verify information about you and your order

We may contact you if we have questions regarding your order or purchase through email, phone or postal mail.

Additionally, we may use your personal information for marketing purposes to:

  • improve services and content

  • customize advertising

  • inform you about future:

    1. promotional offers

    2. special sales

    3. new products

    4. special program offers

    5. service updates

  • communicate preferences you have indicated

  • any other purpose disclosed at the point of collection

These communications may be sent via email, postal mail, text message, or through a mobile application dependent upon your preferences. Unless by local provincial law you are required to opt-in, you always have the choice to opt-out of receiving these marketing communications.

We may use your information to provide services and customer support that you may request, as well as to correct problems, resolve disputes and collect fees.

We may also use the information we collect as necessary to comply with legal requirements, to enforce the site Terms & Conditions, to prevent fraud, to co-operate with law enforcement and regulatory authorities and to stop other prohibited, illegal or harmful activities.



We may use your personal information to contact you if you participate in a sweepstakes, contest or promotion. This includes promotions on-line, over the phone, through a mobile application or at one of our stores. Contact may occur via email, postal mail, telephone, text message, or through a mobile application regarding our products, services, contests and promotions. You may choose at any time not to receive these marketing communications. We may still need to contact you on a limited basis, however - for example, to notify winners and to fulfill promotional obligations.



Payless Family and Affiliates

We share information across Payless, Inc. and we may use servers and resources of other members of the group to process your data. Our main servers are in Topeka, Kansas, USA and it is likely that your data will be held on servers there and at other Payless locations around the world. By using and accessing our site, residents and citizens of countries and jurisdictions outside of the United States agree and consent to the transfer to and processing of personal information on servers located in the United States, and that the protection of such information may be different than required under the laws of your residence or location.

Mergers & Acquisitions

If we sell or buy any business (in whole or in part), we may disclose your personal data to the buyers of the business and their advisors. If Payless ShoeSource or some of its assets are acquired by a third party, the data held will be one of the transferred assets. Similarly, your personal information may be passed on to a successor in interest in the event of a reorganization, reconstruction, liquidation, bankruptcy or administration. It may be that any buyer or successor buys all or only part of our business. It may also be the case that they are not in the same line of business as us. If this is the case we will expect them to observe the terms of this privacy policy.

Third Parties

We may combine your information with information we collect from other companies (such as demographic or behavioral data) to improve and personalize our services to you. We may also use third-party companies to assist in collection and analysis of data.

We may share your information with companies employed outside of Payless, Inc. that perform services specifically for Payless. For example, we may retain an outside company to create and distribute a direct mail or email offering. They may sometimes have access to information collected by us, including your personal data, in the course of providing products or services to us. In those situations, the outside company is performing work for Payless, and we take appropriate steps to ensure that your personal information is used only to provide the services requested by us.

We may also disclose that personal information to third-parties to whom you explicitly ask us to send your information.

Legal Requirements & Compliance

We reserve the right to release account and other personal information about you when we believe release is appropriate to comply with the law, in response to legal process and law enforcement requests, to enforce or apply our Terms & Conditions and other agreements, or to protect our rights, property, safety or other interests those of our parent company, affiliates and shareholders, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.



Safeguarding of Your Information

We endeavor to protect your information against unauthorized disclosures whether in our stores, in a program or site by:

trying to limit access to people who need the information to do their jobsinforming Payless employees and third parties about their responsibility to adhere to our own business ethical standards and confidentiality policiesregularly monitor our systems for possible vulnerabilities and attacks

We place physical, electronic and procedural safeguards to secure the confidentiality and integrity of the personal information we collect and to prevent:

unauthorized accessmaintain data accuracyensure correct use of personal information

These safeguards are designed to protect against, but are not a guarantee against, the loss, misuse and unauthorized access, disclosure, alteration and destruction of personal information.

We use HTTPS, also known as SSL encryption, to transfer sensitive information securely from your web browser to our web servers. This means that all of your personal information, including your credit or debit card number, is encrypted to avoid the decoding of that information by anyone other than us.

However, no technology is 100% secure, where we have given you (or where you have chosen) a password which enables you to access certain parts of our programs or sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone and take reasonable steps for protecting your information.

How We Protect Kids' Privacy On-Line

Our site is a general audience website and it is our intention that our site should be used only by persons over age 13. We are concerned about the safety of children when they use the Internet and will never knowingly request personal information from anyone under the age of 13. If the parent or guardian of a child under 13 believes that the child has provided us with any personal data, the parent or guardian of that child should contact our Customer Service Center and ask to have this personal information deleted from our files. If we otherwise obtain knowledge that we have personal information about a child under 13 in our files, we will delete that personal information from our existing files so that it is not in retrievable form.



Our sites may contain links to other sites. You should review the policies of those sites before providing any personal information, as we do not control their privacy policies or practices. Our sites provide links solely for the convenience and information of our customers.



We provide you with reasonable access to your personal data to update and manage. If you would like to update your information at the:

Store - (not available in California & Massachusetts) An associate can assist you with the updates and choices to update or change your:

personal information (name, address, etc.)email addressdelivery of:emailsor home mailings

Online - Login to your account at where you may choose to update or change your:

personal information (name, address, etc.)email addresspasswordpayment methods

Mobile App - For questions on the app, please contact us to assist you.

If you have an issues or questions in regards to your information or choices, you can contact us to have it corrected, amended or opt-out.



Any information you have shared on another website (Facebook, YouTube, Twitter, Pinterest, etc.) may become public information. We cannot control the use of information disclosed in public forums, such as forums, bulletin boards, blogs, chat rooms, and networking functions. You should exercise caution when disclosing information in these public areas and be careful how you disclose your personal information or information related to you.

Content posted in public areas, including advice and opinions, represents the views and is the responsibility of those who post the content. We do not necessarily endorse, support, verify, or agree with the content posted. If you have any questions or comments about any such content, please send us an email at or contact us at 1-877-474-6379.

If you have an issues or questions in regards to your information or choices, you can contact us to have it corrected, amended or opt-out.



If you receive home mailings, promotional emails, marketing communications, text messages or other communications from us and you wish to stop receiving you may opt out through one of the following:

Store (not available in California & Massachusetts)

associate will update upon request


clicking 'Unsubscribe' at the bottom of an email you receive from us

Mobile App

removing the app from your device will opt you out


Text "STOP" to 747474 (for the U.S. in English)Text "ALTO" to 747474 (for the U.S. in Spanish)Text "END" to 78787 (for Canada in English)Text "FIN" to 78787 (for Canada in French)

You may always contact us to opt-out. If you ask us to remove your information from our list, we will maintain your name in a "do not contact" file to ensure we can honor your request.

Depending on what programs you are enrolled in may require additional opting out. It may take up to 10 days to process your email or text message request, and 6-8 weeks to process your postal mail request, during which you may continue to receive communications from us.

If you are concerned that we have not acted in accordance with our privacy policy please contact our Privacy Officer. Our Customer Service team can give you his contact details.



For any questions, concerns or other request please contact us by:

  • Email:


  • Phone:

  • 1-877-474-6379 (Toll-free in U.S. and Canada)
    7:30 AM - 12:00 AM CST Monday - Sunday

  • Mail:

  • Payless ShoeSource Customer Service
    3231 SE Sixth Avenue
    Topeka, KS 66607 

To protect your privacy and security, we may ask you to verify your identity and/or provide other details to help us respond to your request before granting access or making corrections. Please note that any requests to update your personal information may take up to 10 days for your email request, and 6-8 weeks to process your postal mail request.



In addition to other rights described in this Privacy Policy, if you are a California resident with whom we have established a business relationship and whose personal information (for instance name, address, email address, age, occupation, education) we have disclosed to third parties for the third-parties' direct marketing purposes during the preceding calendar year, you shall have the right, subject to certain exceptions and our offering you the choice not to have your personal information shared as described above, to receive the following information within thirty (30) days' of receipt of the request: (1) a list of the categories of personal information disclosed to such third parties during the immediately preceding calendar year; and (2) the names and addresses of the third parties that received the personal information during the preceding calendar year. All requests for such information must be in writing and sent to: Attention: Payless ShoeSource Customer Service, 3231 SE 6th Avenue, Topeka, KS 66607, USA.



We reserve the right to change our Privacy Policy as our business changes. If our policy changes in the future, we will post an updated privacy policy on our Website. You can tell if this policy has changed by checking the revision date that appears at the end of this policy. Continued use of our services or systems after we publish or communicate a notice about any changes to this Privacy Policy means that you are consenting to the changes.

If you would like a permanent record of this privacy policy please print a copy.

Last updated on December 20, 2016.